Amplitude Launches AI Agents to Power 24/7 Product Optimisation in ANZ
SYDNEY – June 11, 2025 – Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, has unveiled Amplitude AI Agents, a transformative new capability designed to help product, marketing, and data teams unlock always-on innovation. The AI Agents act as specialised digital teammates, automating the heavy lifting across product analytics, experimentation, and optimisation.
Instead of manually pulling dashboards or running analyses, teams can now direct AI Agents to focus on outcomes like increasing conversion, retention, or feature adoption. These agents monitor data continuously, generate hypotheses, run tests, and recommend improvements — all while the human team focuses on strategy and decision-making.
Key announcements:
- AI Agents automate product development tasks, from user session analysis to running A/B tests and shipping improvements.
- Templates launched for key use cases, including conversion, onboarding, feature adoption, and monetisation.
- Agents are governed by human-set guardrails, ensuring transparency, trust, and control over customer-facing changes.
“In Australia and New Zealand, teams face immense pressure to turn data into outcomes, but lack the time and resources to fully execute,” said Mark Drasutis, Head of Value, APJ at Amplitude. “AI Agents break that bottleneck by acting like an always-on product team, helping you optimise customer experiences at scale.”
Global brands like Yum! Brands are already seeing the potential. “Agents will help us move faster and more confidently toward our goals,” said Vinay Sharma, Head of Software Engineering at Yum! Brands.
This launch marks a new chapter for Amplitude, with AI Agents deeply integrated across its Digital Analytics Platform — spanning analytics, session replay, experimentation, and in-product guidance.
“AI Agents are just the beginning,” said Spenser Skates, CEO and co-founder of Amplitude. “They give our customers a strategic edge and unlock a future of self-improving products.”
Learn more about Amplitude AI Agents at Amplitude.com.
