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NP Digital Ramps Up APAC Growth with Strategic Acquisition of SearchGuru

NP Digital Ramps Up APAC Growth with Strategic Acquisition of SearchGuru

Sydney, Australia – In a significant move set to reshape the performance marketing landscape in the Asia-Pacific (APAC) region, NP Digital, founded by the acclaimed marketing expert Neil Patel, has announced the acquisition of SearchGuru. This acquisition marks a major milestone for NP Digital, reinforcing its commitment to innovation and expansive growth in the rapidly evolving digital marketing sector.

Expanding Capabilities Across the APAC Market

The acquisition brings an additional 120 digital marketing specialists into NP Digital’s fold, augmenting its already robust APAC team of 270. With established operations in critical markets like Australia, India, Malaysia, Singapore, and Hong Kong, NP Digital is poised to enhance its market penetration and synergy. SearchGuru, renowned for its deep-rooted expertise in performance marketing, aligns seamlessly with NP Digital’s customer-first approach, significantly boosting its service offerings in SEO, paid media, and creative solutions.

Strengthening Market Position Through Collaboration

Dan Kalinski, Managing Director of NP Digital APAC, shared his enthusiasm for the new partnership: "We’re absolutely thrilled to welcome SearchGuru into our NP Digital family. This partnership not only solidifies our presence in APAC but also underscores our commitment to delivering top-notch innovation and excellence in performance marketing. By joining forces, we’re gearing up to push the digital marketing boundaries, delivering even greater value and impact for our clients."

The integration promises to leverage NP Digital’s cutting-edge technology and SearchGuru’s extensive insights across Asian markets, ensuring clients receive unparalleled service across various sectors including finance, insurance, travel, and beauty.

A New Chapter of Growth and Innovation

Larry Lim, CEO of SearchGuru, reflected on the company’s growth journey and the opportunities ahead: "Transforming from a small local agency to a significant regional player has been a remarkable ride. Partnering with NP Digital not only propels us to a global platform but also enriches our capabilities by tapping into their vast resources, industry expertise, and established processes."

Mike Gullaksen, CEO of NP Digital, emphasised the strategic value of the acquisition: "This move reaffirms our dedication to our clients by broadening our talent pool and enhancing our capabilities across the APAC region. Integrating SearchGuru not only expands our scale and expertise but also boosts our ability to equip APAC businesses with state-of-the-art digital strategies and measurable results that are culturally and geographically nuanced."