Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.
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A LOT can happen in a year when it comes to digital marketing. By the end of this year third party cookies will be nearly extinct, while Facebook Ad reporting and email open rates may never be the same again.
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- Cameron Bryant, Partner at Sparro on Building Australia's Biggest Independent Digital Marketing Agency.
- Sarah McIntyre, Head of Marketing at MedAdvisor | Founder & Chief Strategist at Bright Inbound on The Future of Growth Strategy.
3 Things You Need to Know in Marketing This Week
Facebook’s Apps Widespread Outage in Numbers:
- The outage lasted +5 hs 
- Downdetector announced 10.6 million problem reports globally 
- Mark Zuckerberg’s personal wealth fell by +US$ 6 billion 
- Facebook suffered a 4.9% stock plummeting 
- Netblocks roughly estimated the global economy is losing US$160 million due to revenue loss behind Facebook, Instagram, Messenger and WhatsApp 
YouTube is Expanding Video Action Campaigns to Connected TVS to make YouTube Ads More Shoppable.
As explained on Monday’s blog post by Romana Pawar Director Product Management at YouTube Ads, ‘With a quarter of logged-in YouTube CTV viewers watching primarily on TVs, the living room is becoming an essential place for brands to drive incremental conversions with new audiences. In early experiments for Video action campaigns on TV screens, over 90% of conversions coming from CTV would not have been reachable on mobile and desktop devices.’
Read more about it here: 'YouTube Making Ads on Connected TVs More Shoppable' by TechCrunch.
Forethought recently published a report that found 36% of Australians (more than 1 in 3) are likely to prioritise businesses with vaccine mandates for its employees.
At the same time, the survey conducted by the marketing analytics and strategic advisory agency among 20,000 Australians showed that less than 10% of Australians said they would penalise a business for mandating employee vaccination.
Read the full article by Calum Jaspan: ‘1 in 3 Aussies Likely to Spend More at Vaccine-mandated Businesses’, Mumbrella.
Recommended News Article of the Week
Recommended Guide of The Week
‘Web app that helps track time, client’s invoices and generate reports’
‘Among the external tools that we love is Noko, which we use for time tracking’ - Cameron Bryant, Sparro.
Featured Resources of the Week
Podcast: The Digiday Podcast.
Weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
-Nadia Lotter, Boody.
Blog / Website: The Growth Manifesto by Webprofits.
This blog by the digital growth consultancy Webprofits covers the growth marketing channels & tactics working in the region including case studies on Australia's fastest growing companies.
- Tam Al-saad, Foura.
Book: 'Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It' by April Dunford.
Positioning consultant, speaker and author April Dunford provides a step by step process that any startup can follow to position their product, service or company.
-Sarah McIntyre, MedAdvisor.