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Issue 1

Issue 1

At Marketing Trends, we conduct in-depth interviews with Australia’s top marketers to find out their stories, routines, toolkits and sources of inspiration.  A while ago, we asked our community what type of content they'd welcome in a world of over-information and that was the start of Trends Digest.

Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read.

We’re really keen to make this worth an open in your inbox every week, so please reply to this email with any feedback suggestions you have.

Tom, Virginia, Zway


  • Nadia Lotter: Head of Marketing & Online at Boody on Growing a Sustainable Basics Brand.
  • Karim Mouahbi: Head of Marketing at Mad Paws on Going Vertical in the Pet Space.
  • Amanda Behre: Head of Marketing at Gumtree Australia on Being at the Forefront of the Buying Trends During the Pandemic.

3 Things You Need to Know in Marketing This Week

Sport Marketing: Tokyo 2020 Olympic and Paralympic Games

Taking into account the challenges involved, this year's Olympics might still be the most successful ones from a commercial and advertising point of view.

Check out the full story by Christine Powis, Author at CMO, here: How this year's Olympic Games could break new advertiser and consumer records

Q2 2021 Ad Revenues in a Nutshell (YoY)

Google increased its revenue by + 69% up to $50.44 billion, while YouTube experienced a surge of +84% up to $7 billion and Facebook grew by 56% up to $28.58 billion.

For more details, you can check out:

Facebook sees ad dollars surge in Q2 2021, as it looks to develop under 13’s offering - Mumbrella

Google’s advertising revenue rose 69% in Q2 - Marketing Brew

Google Ads will start testing a new program for policy violations in September 2021.

The first step in the three-strikes program, will be a warning with no penalties involved. The third and last, is the suspension of the account.

Read the complete article by Carolyn Lyden, Director of Search Content for Search Engine Land: Three strikes, you’re out: Google’s new ad policy violations pilot


Recommended News Article of the Week

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store by Anjali Lai, Senior Analyst at Forrester.


13 Unexpected Productivity Hacks That Actually Work by Lindsay Kolowich Cox, HubSpot Blog.


MIRO  

  • Visual collaborative whiteboard platform with +20M users, they've recently formed an Australia based team to serve the APAC region.
  • ‘It is incredible. Every day I realise that I can use it for something else, and I think it's great for collaboration. It added a lot of value during times when everyone was working from home, yet we continued to use it once I started going back into the office.’  Karim, Mad Paws.

Podcast: WorkLife Podcast by Adam Grant.

This series by Adam Grant, the organisational psychologist, centred around extraordinary people at work, gives excellent insights on team cohesion and behaviours

- Amanda Behre, Gumtree

Blog: Seth's Blog  by Seth Godin.

Founder of Akimbo, teacher and bestselling author Seth Godin shares news, updates, stories and marketing recommendations in this personal blog.  

- Nadia Lotter, Boody

Book:  Managing Oneself by Peter Drucker.

This tiny little book is quick to read but invaluable. The concept is learning what makes you tick so you can manage yourself to make a maximum contribution in your career.  

- Stephanie Challinor, AC3