Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.
- Joy Chua: EVP - Strategy & Development at meldCX on Leading Product GTM, Internal Operations and Growth Strategy.
- Helen Turnbull: Marketing & Communications Manager at uTenant, The Warehousing Matchmaker, on Adapting to Recent Challenges in the Logistics Industry.
3 Things You Need to Know in Marketing This Week
New research from The Australia Institute’s Centre for Responsible Technology calls for regulation in the social media ‘influencer’ industry.
An article by Business Insider Australia explains the Centre’s position regarding traditional advertising rules being extended online to prevent misinformation and bad advice spreading.
For more details and access the full report you can also read ‘Calls for government to regulate dangerous social media influencers’, Centre for Responsible Technology.
Google title change to the search results explained.
''For the past few weeks, Google told us it was using the designated HTML title tag 80% of the time. But, on Friday, the company said it is using as-is title tags 87% of the time, a seven-point increase'', Barry Schwartz described in an article last week.
To explain this change, Schwartz quotes Google's statement: ''We’ve used text beyond title elements in cases where our systems determine the title element might not describe a page as well as it could. Some pages have empty titles. Some use the same titles on every page regardless of the page’s actual content. Some pages have no title elements at all''.
Read the complete list of reasons in the article published by Search Engine Land.
Commercial radio advertising has continued to rise in August. The industry's body, CRA, reported a total revenue of $49.7 million across the five major markets, compared to $42.5 last year.
The story featured in Mumbrella quotes Ben Willee, General Manager and Media Director at Spinach, on these figures: “Early on in the pandemic, there was a lot of chatter about the radio ad revenue and impact of a reduction in commuters. Most of this chatter was incorrect. Independent research tells us people are still consuming audio but in different ways. Streaming, podcasts, smart devices, the list goes on.”
Full article by Calum Jaspan > Radio ad revenue up in August but figures deliver “no great surprise”, Mumbrella.
Recommended News Article of the Week
‘8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]’ by Mark Walker-Ford, Social Media Today.
Recommended Guide of The Week
‘How to Test Your Content Site Strategy for Continued Improvement’ by George Nguyen, Editor at Search Engine Land.
- Marketing software tool that helps brands analyse trends and predict the performance of visual assets across key marketing and eCommerce channels.
- ''Analytics is such a big part of effective marketing. We have recently implemented Dash Hudson to help create, predict and measure what visual posts will perform on our social channels'' - Leonie Faddy, Go-To Skincare.
Featured Resources of the Week
Podcast: Scaling Up Podcast hosted by Ed Cowan and supported by TDM Growth Partners.
This series gives insight into what it takes to scale a business from very small to hundreds of millions of dollars in revenue by interviewing the world’s best CEOs and founders.
-Jude Blankfield, Slyp.
Blog: Help A Reporter Out.
HARO connects journalists seeking expertise to include in their content with sources who have that expertise.
-Helen Turnbull, uTenant.
Book: Powerful: Building a culture of freedom and Responsibility by Patty McCord.
The author helped create the unique and high-performing culture at Netflix, where she was Chief Talent Officer. In this book, she shares what she learned there and elsewhere in Silicon Valley.
-Joy Chua, meldCX.