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Issue 5

Issue 5

Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.

Please send your feedback and suggestions! We’re really keen to make this worth an open in your inbox every week, so please reply to this email to let us know how we can improve.

Tom, Virginia, Zway


  • Emily Paladino - Head of Marketing at Propel Group on the Latest Trends in the Apparel Industry: Localism, CSR & Digital Transformation.


Featured Trends Article

Photo by Jakob Owens / Unsplash

3 Things You Need to Know in Marketing This Week

Growth in the number of Australian SMB.

With lockdowns triggering career pivots and entrepreneurism, there’s been a 15.2% growth in the number of small businesses registrations since the start of the pandemic, according to data released by the ABS.

Full Article More small businesses are being set up during the pandemic, as lockdowns spark career pivots’ - Business Insider Australia

Google Updates How it Generates Web Page Titles for Search Results.

An article by Barry Schwartz, Search Engine Land, explains in detail Google’s recent announcement. According to Schwartz, from often using the query the searcher entered into the search box when formulating the title of the search result snippets, Google said now it will start ‘making use of text that humans can visually see when they arrive at a web page’, referring to the main visual title.

Read the complete articles here: Search Engine Land and Google’s statement

Instagram Provides Insights and Breaks Down its Search Feature.

Last week, Instagram published a practical guide to break down what people see when they search and why.

Besides using the text of the user’s search (the most important signal) Instagram uses other ‘signals’ to rank the search results including the user’s activity (accounts followed, posts viewed, past interactions, hashtags followed) and information about the search results, for example, popularity ‘signals’ (number of clicks, likes, shares and follows for a particular account, hashtag or place).

The guide provides easy steps to follow and best practices for accounts that want to maximise showing up in search results, such as ‘using a fitting handle and profile name’, ‘include relevant keywords and locations in your bio’ and ‘using relevant keywords and hashtags in captions’.

For more information on how Instagram works you can check out its article: Shedding More Light on How Instagram Works


Recommended News Article of the Week



Feedly

  • News aggregator app that compiles news feeds from a variety of online sources for the user to customise according to their interests across industries, trends or skills.
  • ‘If it isn’t already, this will become your most accessed website.’ Scarlett Govey, Hungry Jack's® Australia.


Podcast: She’s On The Money.

This award-winning podcast, hosted by millennial money expert, Victoria Devine, aims to help millennial women take better control of their finances.

-Caroline Jessett, JSHealth.

Blog: Backlinko.

In this blog, Brian Dean, SEO expert and co-founder of Exploding Topics, shows tips, link building strategies and techniques to get higher rankings.

-Bernadette Mung, Online Marketing Gurus

Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.

Ben Horowitz, technology entrepreneur and co- founder of private venture capital firm Andreessen Horowitz, offers essential advice on building and running a startup.

-Matt Waugh, Equal Experts.