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Issue 16

Issue 16

Every week, we curate the best recommendations, the greatest insights and top news into a 3-minute read designed to give Aussie marketers everything they need to succeed.

Tom, Virginia, Zway

- Victoria Tulloch, Head of Marketing at Archie Rose Distilling Co. On the Continued Growth of Craft Industries and Independent Producers.

-Adrien Jarvis, Marketing Manager at Sharesies Australia, on Building the Brand Locally & Making Investing Accessible to Everyone.

3 Things You Need to Know in Marketing This Week

Twitter Launches its Subscription Product: Twitter Blue.

For $2.99 a month, users can now subscribe and have access to some of the following features:

  • An ‘Undo’ Feature: up to 30 seconds to edit a Tweet.
  • Bookmark folders.
  • Ad-Free Articles: access to more than 300 publications, including the Washington Post, The Atlantic, Rolling Stone, and local and regional newspapers.
  • A ‘Reader Mode’ for threads.
  • Ability to upload videos as long as 10 minutes.

Read the complete story by The Verge.

Meta (aka Facebook) Announced it’s Removing Sensitive Ad ‘Detailed Targeting’ Options.

As explained by Meta:Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.’

In the announcement, Meta also justifies the decision and acknowledges it wasn't an easy one: ‘We know this change may negatively impact some businesses and organizations. Some of our advertising partners have expressed concerns about these targeting options going away because of their ability to help generate positive societal change, while others understand the decision to remove them. Like many of our decisions, this was not a simple choice and required a balance of competing interests where there was advocacy in both directions.’

Read the full announcement here and more information by Social Media Today.

App Annie released its annual mobile forecast, and TechCrunch highlights the major takeaways:

  • ‘TikTok will continue its rocketship growth. The firm predicts the app will reach 1.5 billion active users.
  • Big new milestones are ahead for a number of top apps: Pinterest and Temple Run 2 will reach 1 billion downloads, Subway Surfers will hit 2 billion, TikTok will reach 3 billion and reach $3 billion in consumer spending.
  • Metaverse apps will gain big. The apps (e.g. Roblox, Minecraft) will see over $3 billion in consumer spending.
  • Gen Z fintech apps will grow. Mobile-first fintech apps will grow by 160% in 2022, with crypto driving adoption.
  • Video streaming subscription apps will also win big, as entertainment apps hit $12 billion in consumer spending.
  • Creator economy heats up on mobile. Social apps will see $9 billion in App Store spending thanks to creators.

Read the article by TechCrunch and App Annie’s forecast: '2022: A World Transformed — 6 Mobile Forecasts to Help You Succeed.'

Recommended News Article of the Week

'CMOs, It’s Time to Rethink Your Brand Experience for Long-term Growth' by Grammarly.


'Official Instagram and Pinterest Partner, PLANOLY is a drafting, planning, scheduling and publishing tool for all business sizes to carry out their social marketing strategies seamlessly and effortlessly.’

‘I couldn’t live without social media monitoring tools, like Planoly. They are a massive time saver. They allow me to keep track of key metrics in the one place and measure our success, as well as conduct social listening to look at the bigger picture.’ Phoebe Bullen, Bega Cheese.

Podcast: The WeCrashed Podcast: The Rise and Fall of WeWork hosted by David Brown.

Hosted by David Brown of the hit podcast Business Wars (and former host of NPR's Marketplace), WeCrashed is a six-part series about the rise and fall of WeWork. It’s a story of hope and hubris and the lengths people will go to chase “unicorns.”

-Alexander Concannon, Employment Hero.

Blog or Website: Business Chicks Australia.

Founded by Emma Isaacs, this female-focused events business in Australia, is all about helping women get the tools to propel themselves and their businesses forward.

-Adrien Jarvis, Sharesies Australia.

Book: The Innovator's Dilemma by Clayton Christensen.

​​In this book, Harvard professor and businessman Clayton Christensen expands on the concept of ‘disruptive technologies’. He demonstrates how successful, outstanding companies can do everything "right" and still lose their market leadership – or even fail – as new, unexpected competitors rise and take over the market.

-Bec Wikman, Clipchamp at Microsoft.

Is your team ready for 2022?

A LOT can happen in a year when it comes to digital marketing. By the end of this year third party cookies will be nearly extinct, while Facebook Ad reporting and email open rates may never be the same again.Our customised workshops combine the latest research with the insights from 70+ industry experts to create an engaging, relevant and practical experience. You can check out our available modules and register your interest here: Marketing Trends Workshops.